Vooma secures $16.6m in funding to build the leading AI agents for logistics
Just 18 months into launching their freight brokerage business, ShipNova hit a remarkable growth stride. The secret behind their rapid success? Embracing tech that helps them deliver exceptional service.
First, their leadership team — Co-Founder and VP of Strategy Travis Green and Co-Founder and VP of Business Development Corey Eaton — focused on finding a TMS system with real-time shipment tracking. For the next order of business, they wanted to streamline their internal operations.
Their reps’ time was often split between high-touch customer interactions and heavy clerical work. This approach helped them scale initially, but Travis and Corey knew it wouldn’t support quality customer experiences as the business grew.
To build loads, their team manually pulled data from various sources, including PDFs and emails. Then, reps manually typed details into the TMS. With this workflow, even standard shipments took 20 minutes to build. Things took even longer for multi-stop loads or shipments with special instructions.
As shipment volume climbed, the team often faced trade-offs between speed and accuracy. This manual setup created fatigue and increased the risk of errors, putting pressure on reps and impacting customer relationships.
And the ripple effects didn’t stop there. The hours spent on mundane tasks also prevented reps from maximizing revenue. “Only two employees could be on the phone all day,” shares Travis. “The rest were needed to manage our email or offer sales support.” As a result, prospects expecting hands-on service had to wait for callbacks, and potential deals slipped through the cracks.
Even when reps picked up qualified customers, quoting hinged on manual lookups and re-entry — pulling lane history, checking against pricing tool data, and typing email responses. Turnaround for these tasks stretched to 35 minutes, leading to missed SLAs and inconsistent opportunity capture. “You might have the right price,” Travis explains. “But if you’re not fast enough, you’ll lose the deal.”
Travis and Corey knew ShipNova couldn’t sustain profitable growth without automation. Streamlining inefficient processes would help ShipNova take on more business, ensure positive experiences at all times, and ultimately win more freight.
Soon, Travis and Corey discovered Vooma. The platform’s AI-powered logistics workflows were built for ShipNova’s exact needs, so partnering up was a no-brainer.
“No one likes mundane tasks that can lead to human errors. Our team was in agreement that something had to change. When Vooma came along, we hit it off right away.”
Vooma became the springboard ShipNova needed to expand capacity and scale fast — without compromising on the service that powered their early momentum.
The impact was immediate, starting with Vooma Build. The platform reads every order, automatically populating TMS fields with carrier information, transportation modes, and stop details — regardless of load complexity. Once the load is in, reps submit it with one click. By eliminating manual data entry, the team builds more loads faster and minimizes their risk of error.
After seeing these gains, Travis and Corey deployed Vooma Cover and Vooma Quote as soon as they launched. These tools cut down on repetitive phone and quoting tasks so reps can focus on fast follow-ups and high-value deals.
Instead of relying on two reps to cover every customer call, ShipNova leans on Vooma to pick up and route calls, preventing unnecessary delays and callbacks. If the lead is a good fit, the AI agent flips the call over to a human rep, maximizing team bandwidth and keeping reps engaged in high-value work, like solving exceptions and creating unmatched customer experiences.
And with Vooma Quote, sending competitive rates is easier than ever. The platform automatically presents every customer’s lane quote and pricing estimate history. Armed with this information, reps quote faster and consistently outperform company SLAs. Now, ShipNova builds trust from the get-go and continues to stand out in a competitive market.
Win/loss data is also captured throughout the quoting process, so the team can quickly see which pricing strategies win more deals and which customer segments respond best. These valuable insights help ShipNova keep their bidding strategy sharp — even in a volatile market.
And throughout it all, Vooma stays close. Travis, Corey, and their team have a helping hand whenever they need it — one that goes far beyond technical support. Vooma’s experts draw on practical knowledge to offer advice, brainstorm, and adapt the solution as ShipNova’s needs evolve. “Vooma’s team is fantastic,” Travis highlights. “We can ask any question and get an answer within the hour. They’re truly committed to moving freight successfully.”
“Vooma helps us focus on what truly matters — providing reliable logistics solutions. We handle more loads without increasing our headcount and win more deals with faster quoting.”
With AI-powered automation and fast, hands-on support, Vooma is ShipNova’s ideal freight partner. Through their collaboration, Travis and Corey’s team continues to fuel business momentum:
By partnering with Vooma, ShipNova can refocus their time and energy on what they do best: creating exceptional experiences and fostering strong relationships with as many customers as possible.
“We want to surround ourselves with partners who have a similar vision for the role of freight technology. Vooma’s AI agents and customer dedication make them feel like a true extension of our team.”
