Learn how this freight broker responds to quotes in minutes instead of hours with Vooma while maintaining their personal touch.

Speed wins freight. No one knows this better than Steve Linder, VP of IT at WorldWide Logistics, a non-asset freight brokerage connecting shippers and carriers. The faster you respond to a quote request, the more likely you are to get the business.

But the process naturally took time. Quote requests would arrive in email inboxes throughout the day, and reps had to research rates, build the quote, check its accuracy, and sometimes get it reviewed before sending. This could take two to three hours per quote, assuming the rep saw it right away. When quotes came in after hours, they often sat until morning.

“We’ve had situations where quotes would come in overnight and by the time we got to them in the morning, those deals were already sold,” Steve recalls.

Because quoting activity was scattered across email inboxes and phone calls, this limited WorldWide’s visibility. Without the ability to track the number of requests received, measure win rates, and identify patterns across the business, the company was unable to spot missed revenue opportunities or optimize the quoting process.

But adding headcount to track requests or build quotes wasn’t a viable solution. Steve shares that “being lean is the name of the game,” as every freight company is doing more with less these days.

Steve started researching AI options early, vetting multiple companies in the space. He knew if a solution could automate repetitive quoting work, his team could focus on what they did best: building customer relationships and finding new opportunities. Equally important was preserving WorldWide’s culture of personal service.

After vetting a number of companies in the space, Steve found Vooma, sharing that the platform had the “flexibility and customization we need. Unlike some other startups in the space, they share our vision for automated freight quoting. With Vooma, we could create a highly customizable AI engine that mirrors our own culture and maintains the way we do things.”

“The faster we respond to quotes, the more likely we are to win the business. But our reps had to spend hours manually building quotes instead of talking to customers and finding new opportunities.”

WorldWide Logistics started a three-month pilot with Vooma. Vooma worked closely with WorldWide’s team to configure the platform and ensure the AI reflected their quoting standards and integrated with their existing pricing systems.

“We saw results immediately,” Steve said. “Within three to six months, it really took off. We were able to return a quote in just minutes.”

Vooma Quote now reads incoming requests from email, pulls rates from WorldWide’s own pricing system, and builds quotes automatically. What previously took 2-3 hours now happens in under 9 minutes. Within six months, WorldWide was processing 25% of eligible quote requests through the Vooma platform, with over 100 monthly active users across the organization.

Unlike rigid AI solutions that force companies into templates, Vooma adapts to each customer’s preferences, whether that calls for a quick response or a detailed explanation. This customization enables WorldWide to preserve the personal touch that defines their service while gaining the speed of automation.

The platform also offers something WorldWide didn’t have before: complete visibility into quoting activity. The company can now track every request across all mailboxes, analyze win rates by lane and customer, and identify patterns in their business. This data enables more strategic decisions about pricing, capacity allocation, and market focus that were impossible before.

Most importantly, Vooma delivered on Steve’s vision: freeing his team to focus on what they do best. Instead of spending hours building quotes, reps now dedicate that time to engaging with customers, pursuing new opportunities, and managing complex logistics challenges — and come back to their desks to find quotes ready for review and approval.

Steve sees Vooma as an extension of their own team rather than an outside vendor, sharing, “They are online with us, and in a lot of cases, implementing our feedback directly into their product.”

“Vooma gets it — they built automation that works with our culture, not against it. Our reps can focus on customers while the AI handles the repetitive quoting work.”