The Era of the AI Co-Worker: Introducing the New Vooma

Three years ago, we saw a transformation coming for the logistics industry. 

The reality in logistics has been a crushing cycle: talented operators get burned out with manual, unfulfilling work. Executives struggle to scale without simply adding headcount. And traditional tools don't move the needle because the critical work is still done in a chaos of emails, phone calls, and text messages with messy data.

You know the feeling. A broker wins a same day load on Friday morning for a 4pm pickup. They scramble to build the load, book a truck, and spend their weekend tethered to their phone, staying on top of the driver. By Sunday, they haven't disconnected, waking up worried about shipments and checking email at 10pm 'just to see’.

This is the untapped potential we see: talented, strategic operators trapped under the weight of critical but laborious execution.

A moment of inflection

The men and women that move our freight deserve better tools. But it’s more than just making their lives easier. It’s about laying the infrastructure for a frictionless global supply chain that allows entrepreneurship to flourish.

8 to 12 cents of every dollar in the economy covers moving goods. When you reduce friction, the impact is felt beyond the price of freight:

• A single mother in Ohio can afford healthier groceries because lower freight costs ripple into the price of milk and bread
• An electronics manufacturer doesn’t need a year’s worth of parts in storage so they can invest more in new product lines
• A college grad can start a shoe brand online and reach customers across the world
• A farmer in Kenya can ship mangos to Europe without drowning in admin and red tape

The logistics industry is in a constant state of evolution. From railroads in the 1800s, to modern highways in the 1950s, to J.B. Hunt pioneering third-party logistics, to deregulation democratizing trucking, to the internet and cell phones bringing more freight online.

Every inflection point has been driven by a new technology or policy change. Now, we're at another: the era of the AI co-worker. AI agents, when operated by strategic brokers and carriers that understand relationships and deep expertise are key, can transform how freight moves across America and the world.

We started Vooma with a big vision: to support brokers and carriers with a universal assistant to help make moving freight frictionless.

We started small and focused, solving painful but specific problems.

But now, 3 years later, we're now bringing that original vision to life: 

AI co-workers that work with logistics teams to help them win and move more freight. A system that:

• Eliminates errors and increases consistency by executing your best practices, every time
  
  
• Learns the unique nuance of your business, scaling your team’s expertise, not just your headcount
  
  
• Handles the entire process, moving freight from quote to cash

We have evolved, our product has evolved, and so we're due for an upgrade.

So today we're excited to launch the new Vooma.

With our new brand, we sought to create an aesthetic that honors the legacy of logistics with a modern, innovative feel, while recognizing the calibre of sophisticated, yet approachable, customers we serve.

Hello, new Vooma. You have work to do.

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