Evans Transportation Services

In today’s competitive freight market, operational efficiency is essential for scaling profitably. When operations run like clockwork, teams can shift their attention to high-value activities, like building relationships, delivering standout service, and solving complex logistical problems.

Charles Miller, Chief Commercial Officer of Evans Transportation Services, knows this better than anyone. To adapt to these market dynamics, he aimed to streamline manual workflows that consumed his team’s resources.

“We want to provide a superior customer experience at all times, but we were busy plugging order data from PDFs and emails,” he explains. When the team wasn’t logging information into the TMS, they were busy quoting by hand — reading emails, typing details into their pricing engine, and writing responses from scratch.

Charles had outsourced some order entry tasks to a third party, but his team still owned all quoting and manually handled Bill of Lading prep. Managing both internal and external teams added more moving parts, meaning more hours were lost to everyday tasks.

Charles also wanted to ensure a smooth customer journey by getting ahead of potential issues. As a team with years of experience, Evans knows how to pivot quickly and recover shipments that might go sideways. But keeping track of every carrier’s status was nearly impossible without manual, round-the-clock monitoring.

But it wasn’t just about reclaiming lost time. Charles hoped to unlock his team’s true potential. “We don’t hire talented people from good universities just to have them go heads-down in repetitive, low-impact tasks,” Charles shares. “We want to help them discover where their skills and passions lie so they can thrive in their roles.”

To make the most of his team’s bandwidth, Charles needed a reliable way to track performance. Teams often wondered if their quotes were competitive enough and if specific opportunities matched Evans’ services. Understanding these dynamics would unlock more spot market wins and more efficient resource allocation.

With these goals in mind, Charles started looking for a solution to streamline manual operations, improve customer experiences, and help his team accomplish more. Because Evans regularly handled sensitive customer data, robust security was also essential.

When Charles discovered Vooma, he knew he’d found exactly what they needed.

“We wanted to find ways to minimize repetitive work so we could use our team’s time and expertise for activities that actually drive revenue.”

Vooma fits perfectly into Evans’ existing workflows, unlocking high efficiency and visibility from day one. Now, the team handles every task in-house without the daily grind of manual data entry.

Thanks to Vooma Build, the team no longer needs to copy and paste order details between screens. Instead, the agent reads all load information from PDFs and emails and pushes data straight into Evans’ TMS. Behind the scenes, the platform combines computer vision and natural language processing to interpret and structure information. It matches the precision of Evans’ experienced team — no oversight needed.

The quoting process also got an upgrade. Vooma extracts quote details from messages, prices the freight, and generates email responses automatically. With this seamless workflow, Charles’ team stays focused on high-value activities that truly light them up, like supporting customers and driving sales, rather than losing time to rote tasks. Meanwhile, customers receive quotes with exceptional speed that keeps them coming back.

At every step, Vooma collects performance data and provides insights into missed revenue, response speed, and win/loss percentages. Using this information, Evans can sharpen their competitive edge and maximize internal efficiency by reallocating resources to opportunities with better win rates and margins.

Because Vooma maintains high security protocols — including SOC 2 Type II compliance and continuous security monitoring — Charles also knows that sensitive customer data is always protected.

“Vooma’s technology helps us create more opportunities, measure performance, and do more strategic, high-value work. We’ve enhanced our customer experience significantly as a result.”